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Plus they have no moat. If Amazon decided to compete in that space, they could have a service up and running in less than a year that would destroy Blue Apron a
by twblalock 9y ago
Plus they have no moat. If Amazon decided to compete in that space, they could have a service up and running in less than a year that would destroy Blue Apron and similar companies.
- hayksaakian 9y agoAmazon is already running a restaurant food delivery pilot in Seattle, and they already have amazon fresh plus whole foods in stock. All the "hard" infrastructure is in place, the last thing left for amazon is to create the app/website and market it.
- SeeDave 9y agoAmazon already offers subscription-less premium mealkits via a partnership with Martha Stewart/Marley Spoon [1] and more affordable options via their Tyson Tastemakers partnership [2]. [1] https://www.amazon.com/b?ie=UTF8&node=14828691011 https://www.amazon.com/b?ie=UTF8&node=14828691011 [2] https://www.amazon.com/b?ie=UTF8&node=16207550011 https://www.amazon.com/b?ie=UTF8&node=16207550011
- elgenie 9y agoIt might be more like a couple months. Amazon is a logistics company that nails delivery in volumes Blue Apron cannot even fathom and Whole Foods adds pipelines for ingredient acquisition and physical locations in exactly the places where Blue Apron clients live.