Not every business needs to capture 100% of the populace in their target market. I too only see 2 or 3 movies a year (although I basically only watch the mutant

Not every business needs to capture 100% of the populace in their target market. I too only see 2 or 3 movies a year (although I basically only watch the mutant-CG-gorilla type), and I don’t have a MoviePass because it’s not worth it to me. But I don’t think MoviePass execs are losing any sleep not capturing the kind of person who just doesn’t want to see movies, in the same way Ford probably doesn’t care much about people who don’t drive.