I've often wondered if optimization of content for higher ranking or worse yet, engineering content based on what's trending, defeats the very purpose of a sear

I've often wondered if optimization of content for higher ranking or worse yet, engineering content based on what's trending, defeats the very purpose of a search engine: to provide relevant, high quality content. It's like everyone in Hollywood making superhero movies because they make money. We'd never have movies like Walk the line, Shawshank Redemption, life of pi