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He obviously tried to create not a standard a-la starbucks coffee shop, but a more luxury experience. It seems he had to revert to non-cozy and fast or to charg
by vl 16y ago
He obviously tried to create not a standard a-la starbucks coffee shop, but a more luxury experience. It seems he had to revert to non-cozy and fast or to charge premium prices and try to become "fashionable" place.
- frossie 16y agoThe real issue seems to be that he tried to create a "family restaurant" operation without the "family" (in this case him and his wife) wanting to work in the business: My wife Lily and I could work there, full-time, save on the payroll, and gerrymander the rest of the budget to allow for lower sales. Guess what, dear dreamers? The psychological gap between working in a cafe because it's fun and romantic and doing the exact same thing because you have to is enormous In other words, he had the luxury of choice. And he chose not to.
- jaxn 16y agoI wish I could upvote this more than once.
- ahoyhere 16y agoThat's a false dichotomy. There are many spots between those two extremes where he could have made a lot more money.