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But does not doing wrong, prevents you from going out of business? What if you desperately need to sign a sketchy deal which helps you keep your business afloat

But does not doing wrong, prevents you from going out of business? What if you desperately need to sign a sketchy deal which helps you keep your business afloat and if you try finding some better way which does not exist, you end up losing your business. I think what's good in market differs from what is good in general. Those two are a different thing, you might want the market to accept your "good behavior" as default but that won't make it more profitable by default.

jakelazaroff 8y ago
Businesses don't have a right to exist. If you need to do something unethical in order to keep your business afloat, maybe it deserves to go under? Granted, the proprietors of said business may not see it that way… but no one commenting on this article is representing the Silicon Valley Community Foundation. As consumers (or, in this case, donors) we should hold businesses to a standard of absolute good. The market incentive to be ethical only exists if we create it.