There is opportunity cost as well. What if you don't it then a new startup comes, starts doing it and soon they run your business and become an enormous succes

There is opportunity cost as well. What if you don't it then a new startup comes, starts doing it and soon they run your business and become an enormous success. Soon, you end up selling your business and your employees are left jobless. One problem with employees is that they think that the business is going to keep afloat no matter what.