> we know small companies often win against much larger ones We do? They do? It seems to me that this statement requires context in order to say much of anyth

> we know small companies often win against much larger ones We do? They do? It seems to me that this statement requires context in order to say much of anything. I don't know what to do with it as a standalone general statement. Do they win when the far larger business actually cares, in head-to-head competition? I doubt that happens very often. When counting the successes there also is significant danger of survivorship and selection bias because the David vs. Goliath story resonates so deeply with human listeners. Or do they win when the larger business doesn't even know it is in the race, like an ant screaming at an elephant oblivious to its existence "this pebble is mine"? I'm sure the chances of success here are pretty good.