4 ms·

Counterpoint: the Nike logo was designed by an art student for $35. Phil Knight recognized her work’s role in the success of his company and later paid her a lo

• cableshaft 8y ago
  While that was a very nice thing for her to do, she wasn't obligated to do so. And in that particular case the visual branding plays a very prominent role in selling the shoes anyway, so the artwork matters a lot, lot more. I remember feeling embarrassed for not wearing shoes with that swoosh logo back when I was a kid, the marketing and subsequent judging by other kids was that overwhelming at the time. It carried over into adulthood too, because when I bought my first article of clothing that had the Nike swoosh on it (a t-shirt and basketball shorts, no big deal), there was this crazy sense of relief, like "Finally, I'm no longer the outcast," even though it was more than a decade after I was out of school and hadn't seen 99% of those kids since.