There's too much noise out there. I don't think it's purely market advantage. People are buying from authors they already like because they can't read all the b

There's too much noise out there. I don't think it's purely market advantage. People are buying from authors they already like because they can't read all the books, so they look for books that are from an author they already like or ones that manage to breach their noise filter. Same with music, there's probably thousands of bands you would love and songs you would list among your favourites, if only you would give them an equal chance of listening, but that's not how we usually behave. Yes the market recognises this behaviour and tries to push past success because they get a great return, but familiarity and noise floor are powerful.