amazon could one day rule all verticals, but if they decide to spend every penny growing even bigger, they'll still make less on paper than Apple, Amazon is in

amazon could one day rule all verticals, but if they decide to spend every penny growing even bigger, they'll still make less on paper than Apple, Amazon is in hyper growth mode all the time in a million different directions. Apple doesn't take as many risks and doesn't have their hands in as many things. Similar things could be said of Google/Alphabet as well, they seem to be doing business like Amazon.