I’m trying to understand what you’re going after here. AAPL has a fairly substantial dividend (it was the biggest in the world last year[0], and continues to be

I’m trying to understand what you’re going after here. AAPL has a fairly substantial dividend (it was the biggest in the world last year[0], and continues to be fairly substantial given the share price). If you’re talking about AMZN then it makes sense as they buy up more verticals, reinvesting any profits to growth. In either case the two companies are at different phases of their cycle. Apple is in the stable dividend mode while Amazon is still growing. Either could choose to change that, of course, but shareholders have expectations and to some extent both organizations are up to the whims of shareholder voting. [0] https://www.google.com/amp/s/www.cnbc.com/amp/2017/05/02/apple-now-pays-the-biggest-dividend-in-the-world-surpassing-exxon.html https://www.google.com/amp/s/www.cnbc.com/amp/2017/05/02/app...