Not offering the refund at all is the a great opportunity to never have the chance with the customer to begin with. If you view it as a "return", there are ple

Not offering the refund at all is the a great opportunity to never have the chance with the customer to begin with. If you view it as a "return", there are plenty of studies that show that having a more open return policy is just in general all around better for customer happiness (even if it doesnt increase return rates)