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I'm mildly surprised that Klout is shutting down if only because they seemed supremely well positioned to be at the forefront of influencer marketing. While I'

• Pulcinella 8y ago
  Part of the “allure” of “influencers” is that they are important on their own. “Self made” and relatable, basically. The second you group all those people together and put up a big sign that says ‘these are the important people’ that all goes away.
• manigandham 8y ago
  You don't need Klout to tell you the follower count, which is still the only real proxy there is for reach, bots and all. Beyond that, no single platform has actually been successful as a "influencer" marketplace anyway, it's all driven by agencies connecting directly.
  • ghaff 8y ago
    Although reach isn't really influence--especially influence that's relevant to you as, say, someone running PR for a company. But, to your main point, yeah. Whether it's agencies or in-house staff, working with "influencers" beyond mostly broadcasting information is mostly an individualized relationship business.