Not necessarily the end of the world. Depends how good you are at that feature, how important it is to your customers, and how hard it is for your competitors t

Not necessarily the end of the world. Depends how good you are at that feature, how important it is to your customers, and how hard it is for your competitors to add it in a meaningful way. People always worry about what if FANG megaliths add my product as a feature. But it should be well known by now that they can’t easily do these things without detracting from their main product focus, so they often end up half-assing it, have poor talent on those teams, etc. Occupying the main thoughtspace for your feature can be enough. Whether you’re good enough to survive that way only you can tell.