I think 'Cult' = 'Tribe' as described by Seth Godin. https://sethgodin.typepad.com/seths_blog/files/CurrentTribesCasebook.pdf https://sethgodin.typepad.com/set

I think 'Cult' = 'Tribe' as described by Seth Godin. https://sethgodin.typepad.com/seths_blog/files/CurrentTribesCasebook.pdf https://sethgodin.typepad.com/seths_blog/files/CurrentTribes... A better summary describing tribes. https://blog.12min.com/tribes-summary-seth-godin/ https://blog.12min.com/tribes-summary-seth-godin/ To answer OP, you can't 'Join' a tribe. (see link above that expains why)