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2% monthly churn is not low. That annualizes to ~25% which is significant. The cost per acquisition of getting a new customer is actually quite high so their ch
by hunter23 8y ago
2% monthly churn is not low. That annualizes to ~25% which is significant. The cost per acquisition of getting a new customer is actually quite high so their churn numbers definitely hurt them.
- kingnothing 8y agoWhen there are only 4 carriers in the US, it doesn't really matter. AT&T will lose a customer to Sprint, Sprint loses one to T-Mobile, T-Mobile loses one to Verizon, and Verizon loses one to AT&T. No one is getting rid of their cell phones.
- rtkwe 8y agoThe point is they still have to spend the money to make keep their flows positive otherwise they'll bleed customers to the other 3 and die eventually.