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"If you focus on revenue, you do so at the expense of growth" Only to a certain extent - there are many companies that both grow and focus on revenue. And pers
by mixmax 19y ago
"If you focus on revenue, you do so at the expense of growth"
Only to a certain extent - there are many companies that both grow and focus on revenue. And personally I think that this is a much better strategy for two reasons:
1) If you don't get funding or get acquired you still have a business. And since probably less than 1% of startups make this cut it seems like a good bet.
2) If you create revenue from day one your customers are your main priority. If you are always looking for more funding to grow your focus shifts to acquiring capital, and your goals shift accordingly. It is more important to have a whole bunch of freeloaders than to have returning paying customers.