3 ms·
I find the case of Slack super interesting here, they were a completely undifferentiated and uninteresting product with quite a few competitors until they start
by Eridrus 8y ago
I find the case of Slack super interesting here, they were a completely undifferentiated and uninteresting product with quite a few competitors until they started bulking up on capital and out marketing and out spending their competition. In this case, investment is entirely what made the company.
I still basically think Slack's business sucks long term because Microsoft and Google are basically just throwing Slack into their office suites for free, but their current successful is entirely built on just having more capital than competitors.
- kornish 8y agoI'm curious why you say Slack was undifferentiated. When you use a product many, many times per day in small bursts, small increases in ergonomics and decreases in friction start to add up fast.
- karthikb 8y agoBut those small increases aren't apparent unless you're using the product many times a day - chicken and egg. The issue is that for many products in this class, churn is so quick that you need to be convinced to stick around long enough for the decreases in friction to actually have time to accumulate. Hence marketing spend.
- Eridrus 8y agoI was using Flowdock at the time Slack started getting a lot of funding/attention and Slack's lack of threading was the only real difference I saw when I tried it out, which was definitely not an improvement to ergonomics for me :)
- deleted 8y ago[deleted]