Totally agree, as a veteran Software Dev, been consulting for 2 years now. Most customers want some degree of assurance that you can solve their problem and th

Totally agree, as a veteran Software Dev, been consulting for 2 years now. Most customers want some degree of assurance that you can solve their problem and that you also have a track record of proven success (no FizzBuzz BS). The downside is that most customers are also non-technical, so it becomes challenging (for me at least) to explain some concepts which impact the ongoing project. This is where I think building trust within a business relationship is important, and why you should avoid any customers who distrust you and your credentials. Because the bottom line is : if you can't explain all the finer details to someone, but they trust your judgement and ability, everything else becomes much easier.