4 ms·

I think the problem is a lack of dogfooding in the industry. There is plenty of SaaS providers that simply sell the software to their users but don't use it the

by zaarn 9y ago

I think the problem is a lack of dogfooding in the industry. There is plenty of SaaS providers that simply sell the software to their users but don't use it themselves. The ideal SaaS is one that sells software they use themselves. I would think for a PoS it would be similar. Selling a good PoS might require running a few restaurants where you deploy and test it. That way you aren't running risk of not knowing the pain points because the users are far away and don't want to bother you with it. It should also lead to some pragmatism instead of overthinking.

dannymara 9y ago
Companies are using many user research techniques to get into heads of their users and find out their needs and painpoints. One of those is shadowing users over some period of time, where as a user researcher you basically spend every day observing your users perform their usual activities in their environment. The problem of many today's companies is not using this approach right - or even worse - not considering this as a part of their business strategy, and that's when their solutions fail.