They have a solid business plan. They're expanding to gain more of the market and spending loads to do it. But at the end of the day they have a good product an

They have a solid business plan. They're expanding to gain more of the market and spending loads to do it. But at the end of the day they have a good product and can make money out it once they get the adoption rates they're going for. Kind of like the early days of the XBox. Sometimes you just have to burn money and years to get your foot in the door.