I think PlayStation ads had the logo and a sound at the end of commercials for licensed games since the original PlayStation (although there was a voice that sa

I think PlayStation ads had the logo and a sound at the end of commercials for licensed games since the original PlayStation (although there was a voice that said "play station"). Even Wii ads have that though with the bowing i's in Wii and a sound effect. It seems to be a requirement for video game ads for branding. It's a good branding method, but it isn't distinctly Microsoft and they didn't originate it.