Couldn't the same be accomplished with a minor or concentration as is common in many universities? (Registering formally for a minor gives you preference) I d

Couldn't the same be accomplished with a minor or concentration as is common in many universities? (Registering formally for a minor gives you preference) I don't really have an issue with this degree, but I think it's mostly a marketing ploy to have a "major in AI" versus "AI concentration" or "AI minor" (set of electives alongside the normal CS degree)