5 ms·

Strategies to Generate Demand and Revenue

35 points by MNatLadder 8y ago

jamiek88 8y ago
Site has been hugged to death. Couldn’t find a google cache and that’s as far as I got. Looks like heroku served application style.
- bartkmq 8y ago
  Archive.org has it. http://web.archive.org/web/20180510203132/https://blog.ladder.io/demand-generation-strategies/ http://web.archive.org/web/20180510203132/https://blog.ladde...
horseIO 8y ago
I don't buy it. First of all, the effort estimates given are ridiculously optimistic. Then, there are practically no references on how well (if at all) any of this stuff performs. Anyone can make up a list of N things people are already doing, but there's an opportunity cost to every single one of them. I need to focus on what's the most valuable. With a list that long this company is telling me that they themselves don't know how to focus. In other words, I can give you their advice in a single sentence: Throw shit against the wall and see what sticks.
- MNatLadder 8y ago
  I really appreciate the feedback, and we'll focus on what makes each strategy valuable in an upcoming update. We also have a tactical database with more than 1000+ strategies, and these are only a few of the demand generation strategies we've selected. With so many tactics, there's no "one size fits all" solution for our clients, so we always run marketing experiements for each and every tactic we recommend to clients. If you're interested in learning more about our data-driven growth marketing experiements and processes, please visit our website: ladder.io.
jmatthews 8y ago
You can slice it however thinly you like but you're glossing over general best practices for consent or inbound marketing and renaming the concept. If you're goal is to own the term then by all means proceed. If you feel this is original work you may want to consult any of the thousands of other people doing original work in consent based marketing.
- MNatLadder 8y ago
  Thanks for your feedback! I'll bring up the ideas of writing about consent/inbound marketing in the future.
SirSavary 8y ago
Hey, this is just inbound marketing but with a different name! I've been tricked!
- MNatLadder 8y ago
  Thanks for commenting! Inbound marketing and demand generation can easily be confused, but I do believe there is a difference. There are tons of articles out there with various opinions on the topic, but I really enjoyed this one from Square 2 Marketing's CEO Mark Lieberman: https://www.linkedin.com/pulse/battle-demand-generation-vs-inbound-marketing-which-right-lieberman/ https://www.linkedin.com/pulse/battle-demand-generation-vs-i...

35 points by MNatLadder 8y ago

Site has been hugged to death. Couldn’t find a google cache and that’s as far as I got. Looks like heroku served application style.

bartkmq 8y ago
Archive.org has it. http://web.archive.org/web/20180510203132/https://blog.ladder.io/demand-generation-strategies/ http://web.archive.org/web/20180510203132/https://blog.ladde...

horseIO 8y ago

I don't buy it. First of all, the effort estimates given are ridiculously optimistic. Then, there are practically no references on how well (if at all) any of this stuff performs. Anyone can make up a list of N things people are already doing, but there's an opportunity cost to every single one of them. I need to focus on what's the most valuable. With a list that long this company is telling me that they themselves don't know how to focus. In other words, I can give you their advice in a single sentence: Throw shit against the wall and see what sticks.

MNatLadder 8y ago
I really appreciate the feedback, and we'll focus on what makes each strategy valuable in an upcoming update. We also have a tactical database with more than 1000+ strategies, and these are only a few of the demand generation strategies we've selected. With so many tactics, there's no "one size fits all" solution for our clients, so we always run marketing experiements for each and every tactic we recommend to clients. If you're interested in learning more about our data-driven growth marketing experiements and processes, please visit our website: ladder.io.

jmatthews 8y ago

You can slice it however thinly you like but you're glossing over general best practices for consent or inbound marketing and renaming the concept. If you're goal is to own the term then by all means proceed. If you feel this is original work you may want to consult any of the thousands of other people doing original work in consent based marketing.

MNatLadder 8y ago
Thanks for your feedback! I'll bring up the ideas of writing about consent/inbound marketing in the future.

SirSavary 8y ago

Hey, this is just inbound marketing but with a different name! I've been tricked!

MNatLadder 8y ago
Thanks for commenting! Inbound marketing and demand generation can easily be confused, but I do believe there is a difference. There are tons of articles out there with various opinions on the topic, but I really enjoyed this one from Square 2 Marketing's CEO Mark Lieberman: https://www.linkedin.com/pulse/battle-demand-generation-vs-inbound-marketing-which-right-lieberman/ https://www.linkedin.com/pulse/battle-demand-generation-vs-i...