2 ms·
> “It was the biggest asset in the space at the time with the most recognized brand,” says Lori Wright (...) Focusing on corporations was a reasonable strategy.
by bambax 9y ago
> “It was the biggest asset in the space at the time with the most recognized brand,” says Lori Wright (...) Focusing on corporations was a reasonable strategy...
The value of the Skype brand was with the consumer market! Microsoft doesn't need a new strong brand (other than its own) to go after corporations...??!?