I think the industry is ripe for change. Consider the price for a 2 hour video. It used to be the typical price can be $20 - $40, even more for higher-end mate

I think the industry is ripe for change. Consider the price for a 2 hour video. It used to be the typical price can be $20 - $40, even more for higher-end material and this was a quite a several years ago. That's kind of steep. People would rent videos, though, sometimes half a dozen at a time. They didn't watch all 12 hours; they just fast-forwarded to the parts they wanted to see. So, it seems the price people are willing to pay is much, much lower and the industry will have to adapt to it, I guess.