Clickbait headline, article talks about a study [1] which discusses the effectiveness of ads changing when users are given different reasons explaining why they

Clickbait headline, article talks about a study [1] which discusses the effectiveness of ads changing when users are given different reasons explaining why they're shown the ad. A better title might be "The Effect of Ad Transparency on Ad Effectiveness," which is the paper's title. [1] https://www.hbs.edu/faculty/Publication%20Files/KimBaraszJohn18_be5ba706-b8c3-4ac4-bb48-3cc462bb0e08.pdf https://www.hbs.edu/faculty/Publication%20Files/KimBaraszJoh...