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The Effect of Ad Transparency on Ad Effectiveness
- namanyayg 9y agoClickbait headline, article talks about a study [1] which discusses the effectiveness of ads changing when users are given different reasons explaining why they're shown the ad. A better title might be "The Effect of Ad Transparency on Ad Effectiveness," which is the paper's title. [1] https://www.hbs.edu/faculty/Publication%20Files/KimBaraszJohn18_be5ba706-b8c3-4ac4-bb48-3cc462bb0e08.pdf https://www.hbs.edu/faculty/Publication%20Files/KimBaraszJoh...
- imartin2k 9y agoThanks for pointing it out. I changed it.
- originalsimba 9y agoIn other words, they know what they're doing is reprehensible, but they do it anyway. We have a word for that in English: Guilt.