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As a personal tool, agreed. Sadly, owning a business it’s pretty much required to deal with Facebook. Unless I want to spend five times as much on traditional

As a personal tool, agreed. Sadly, owning a business it’s pretty much required to deal with Facebook. Unless I want to spend five times as much on traditional advertising for less than half of the results.

IIAOPSW 8y ago
Not trying to discount your experience here but are those the actual numbers? My intuition is that the effectiveness of algorithmic advertising is largely over-stated. I'd really like to see a controlled test of FB ad ROI vs traditional ad ROI.
- GarrisonPrime 8y ago
  Yeah, although I feel I get more response from my Facebook ads than radio and print, I’m usually disappointed how few new customers it creates. However, paying to “boost a post” on Facebook is much better. So much so that I’ve dropped nearly all other advertising. Running an ad can only target so well, as it’s mostly based on plain old demographics. But boosted posts also take into account those who have liked your business page, responded to your prior posts, and who their friends are. At least, that’s the impression my results have been given me. While hard numbers and analysis would be nice to see of course, I have little interest in seeing hard numbers in this case. My proof is that I was able to slash my ad budget by over half, and yet still more than double my business. Over a year later with mostly just Facebook, business is still growing. I’m sure the nature of my business is rather well suited to Facebook though. I’m a sole proprietor offering group entertainment services on a local scale. Im sure the ch companies and other less localized businesses may not get as good results.
herbst 8y ago
I would agree 5 years ago, right now Facebook just seems like overly expensive visits that barely converts. I am sure some still get amazing results, especially through retargetting on a good budget. However small targeted campaigns don't have the same effect anymore as they had before in my and some friends experiences.

IIAOPSW 8y ago

Not trying to discount your experience here but are those the actual numbers? My intuition is that the effectiveness of algorithmic advertising is largely over-stated. I'd really like to see a controlled test of FB ad ROI vs traditional ad ROI.

GarrisonPrime 8y ago
Yeah, although I feel I get more response from my Facebook ads than radio and print, I’m usually disappointed how few new customers it creates. However, paying to “boost a post” on Facebook is much better. So much so that I’ve dropped nearly all other advertising. Running an ad can only target so well, as it’s mostly based on plain old demographics. But boosted posts also take into account those who have liked your business page, responded to your prior posts, and who their friends are. At least, that’s the impression my results have been given me. While hard numbers and analysis would be nice to see of course, I have little interest in seeing hard numbers in this case. My proof is that I was able to slash my ad budget by over half, and yet still more than double my business. Over a year later with mostly just Facebook, business is still growing. I’m sure the nature of my business is rather well suited to Facebook though. I’m a sole proprietor offering group entertainment services on a local scale. Im sure the ch companies and other less localized businesses may not get as good results.

herbst 8y ago

I would agree 5 years ago, right now Facebook just seems like overly expensive visits that barely converts. I am sure some still get amazing results, especially through retargetting on a good budget. However small targeted campaigns don't have the same effect anymore as they had before in my and some friends experiences.