4 ms·

I think the formula has to be interesting + relevant x challenging = memorable. Trivial novelty is empty, difficult novelty is empty, but difficult, relevant no

I think the formula has to be interesting + relevant x challenging = memorable. Trivial novelty is empty, difficult novelty is empty, but difficult, relevant novelty is enriching. If I had to work for knowledge which relates to a broader schema, I find it never goes away.

chiefalchemist 8y ago
That's how the brain operates: No pain. No gain. I sometimes wonder if the UX mantra "don't make me think" is best. It could be said another way as "make it unmemorable." Sure there are times that's good. But there are plenty where it's not. We all fall for "oh. I'll remember that." But we don't. Whwn we work to attain something the brain is wired to value it more.