Umm, it says right on the article. > Assuming the average Facebook user visits the social network once a day, that would suggest an average of about 43 million

Umm, it says right on the article. > Assuming the average Facebook user visits the social network once a day, that would suggest an average of about 43 million less users during that month. In recent months, Facebook makes about $5 per user, per month -- i.e. some $215 million in potential lost revenue.