The Average Revenue per User can be found in their earnings report (linked above by ihumanable): https://s21.q4cdn.com/399680738/files/doc_financials/2018/Q1/Q1

The Average Revenue per User can be found in their earnings report (linked above by ihumanable): https://s21.q4cdn.com/399680738/files/doc_financials/2018/Q1/Q1-2018-Earnings-Presentation-(1).pdf https://s21.q4cdn.com/399680738/files/doc_financials/2018/Q1... For US & Canada this was $86.65 in the last 4 quarters. For Europe this was $34.95. Keep in mind they likely don't target ads using just one person's data: accuracy can be improved by looking at the data of similar people, and looking at the data of friends and family. It isn't as simple as offering a $10/month plan to keep your privacy, because they want everyone's data. "Your data is worthless, everyone's data is priceless."