A 3-10% drop is huge and much more significant than those deleting Facebook as I'd assume that most of those people used it infrequently if at all and decided t

A 3-10% drop is huge and much more significant than those deleting Facebook as I'd assume that most of those people used it infrequently if at all and decided the data exposure wasn't worth their minimal use. But when people start using the service less that's significant especially at these higher traffic sites.