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You're making the same mistake a lot of people are pointing out in this thread, you're conflating Daily Active Users with Visits. If this were a decline Daily A

• JumpCrisscross 8y ago
  > You'd have to figure out the value per visit to reach a conclusion along the lines you're attempting to make Fair enough. One can roughly adjust those figure by dividing by the number of times the average Facebook user visits Facebook each month. This is nothing existential. But it's still, likely, over a billion dollars of lost revenue.
  • yosito 8y ago
    > But it's still, likely, over a billion dollars of lost revenue. I doubt Facebook earns anywhere near $1 per visit.
    • aylmao 8y ago
      Umm, it says right on the article. > Assuming the average Facebook user visits the social network once a day, that would suggest an average of about 43 million less users during that month. In recent months, Facebook makes about $5 per user, per month -- i.e. some $215 million in potential lost revenue.
      • yosito 8y ago
        How do you get $1 per visit our of $5 per user per month?