Roku is the Switzerland of streaming platforms, in the sense that they're neutral. For example, Amazon and Google have been at war, Google pulled YouTube off o

Roku is the Switzerland of streaming platforms, in the sense that they're neutral. For example, Amazon and Google have been at war, Google pulled YouTube off of the Amazon Fire Stick, and Amazon refused to stock Google's Chromecast hardware or let a cast occur from the Prime video/music apps. Vudu (Walmart) is also at war with Amazon, therefore doesn't offer the Vudu app on Amazon's Fire Stick. Roku has remained largely out of it, since they have fewer horses in this race. While Roku sells ads and hardware, they don't really compete for streaming space or within retail sales. So you wind up with Vudu, Amazon Prime, and Chromecast all available side by side on a Roku. Roku does need to be careful though, they've been trying to offer paid on-demand content and other streaming services, if they're successful they might make themselves a competitor which could cause the above to leave.