The devs are basically soldiers following the chain of command. The devs aren't going to do much unless they are threatened themselves because they get to enjoy

The devs are basically soldiers following the chain of command. The devs aren't going to do much unless they are threatened themselves because they get to enjoy rich, comfy lives as a result of their association to FB. It's easy to put blinders on to the rest of the harm they are contributing to when they don't really suffer from the impact of their work (or convince themselves they are doing the right thing). As a modern analogy, imagine Erdogan's military and bodyguards. With all the global news on the matter, it's evident they are causing a lot of oppression to many people and basically contributing to a dictatorship, yet they still do as they are told from the top because their own benefit depends on it. Hell, he even got them to suppress a coup threatening his own power. In order for FB to really change, it needs to change from the top. Otherwise, it's a massive effort to convince everyone at the bottom to push back against the top and threaten their own job security. The reality is Zuck, Andreessen, and the other board members at the top don't care to change, because changing for the benefit of their users also means less riches for themselves.