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I think so, depending a bit on your audience. When the .com you want is taken (almost always), going for the .io usually makes sense as it's now so commonplace
by spking 9y ago
I think so, depending a bit on your audience. When the .com you want is taken (almost always), going for the .io usually makes sense as it's now so commonplace (especially in tech-savvy circles).
If you're trying to build a big direct to consumer brand, .io might not be the best choice.
- badrabbit 9y ago+1 .io is for a "techie" audience. .com still wins for a generic consumer audience.
- notheguyouthink 9y agoI'd almost argue that for the techie crowd, .io is shiny, but any extension is welcome. Tech audience cares less about domaine ext I think. Where as I think my father would assume `legitsite.la` is a virus or something.