-I've no good reason why, though - in general, we embrace any anglicism we can get our hands on; this includes the mass media. I've never seen 'hovercraft' use

-I've no good reason why, though - in general, we embrace any anglicism we can get our hands on; this includes the mass media. I've never seen 'hovercraft' used in any of them, though - I guess the reason may be simply that the word -luftputebåt- was introduced in the mid-sixties, prior to anglicisms being in vogue - and then fell out of use just as quickly as hovercraft never caught on here. Hence, on the few occasions when we need the word, the first that pops into our minds is the Norwegian one. Just a guess, though. I am by no means a linguist.