There's an important selection effect: these are people who bought MoviePass, which means they expected to watch more than one movie a month. That means people

There's an important selection effect: these are people who bought MoviePass, which means they expected to watch more than one movie a month. That means people who do rewatch movies (like me, or my wife) are going to be wildly over-represented. And people are much more like to re-watch when the marginal cost is ~$0 instead of ~$20