Are you approaching this from the point of view that you don't believe that percentage of movie ticket sales are repeat viewings? I'd have a hard time believing

Are you approaching this from the point of view that you don't believe that percentage of movie ticket sales are repeat viewings? I'd have a hard time believing that too. Thing is, MoviePass subscribers aren't representative of the average movie-goer. It attracts those who see a lot of movies (repeat or not). It's also only a small percentage of viewers.