> We have long required advertisers to be truthful, That didn't work at all. It just made advertisers sneakier. They still lie as much as they can, and when t

> We have long required advertisers to be truthful, That didn't work at all. It just made advertisers sneakier. They still lie as much as they can, and when they can't, use tricks to focus peoples attention elsewhere, or move the ad on a medium where they can lie.