I have no problems with cold emails. But if you’re going to cold email a VC establish your credibility in the first 2-3 sentences. Crazy traction trumps everyth

I have no problems with cold emails. But if you’re going to cold email a VC establish your credibility in the first 2-3 sentences. Crazy traction trumps everything (but don’t oversell ornuse hyperbole) so lead with numbers if you have it. Absent that focus on your team’s history of high achievement or other qualifying filters. If you’re doing a fintech startup it’s not sufficient to say I have 25 years of finance experience. You could have worked as a bank teller for all I know. Much better would be I worked at X-brand name and led a team of Y people and grew the business $millions. Name drop brand name companies like Google, McKinsey, or rank the company if it’s less known (the second largest X. The worst emails are cold emails from people saying they have some revolutionary technology but zero professional credibility no history of achievement or an ability to Marshall resources and the email is riddled with spelling mistakes. Next are emails from entrepreneurs with products so clearly out of your space that it’s clear they were just mining linked in.