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I would be interested to see a (opt-in) social experiment by YouTube where they enforce a hard 1.5 hour limit of watching per day. This would encourage users t
by chiefofgxbxl 8y ago
I would be interested to see a (opt-in) social experiment by YouTube where they enforce a hard 1.5 hour limit of watching per day.
This would encourage users to ration their time, making the decision of which videos to watch far more conscious and deliberate. Given a small enough ration, users will demand higher quality videos from content creators (whether directly or indirectly). Just take a look at all the click-baity content-farms out there pumping out listicles and "you won't believe...!", not to mention the new phenomenon of "YouTube Face".
If I'm watching a video of yours and you don't cut to the chase, fluffing up the video length in hopes of more favorable ad-revenue treatment, it's going to waste my ration and I'll switch to someone else.
Economics teaches us that value comes from scarcity. Life is short, so you better spend your time wisely. Money is valuable because you don't have unlimited wealth -- instead each purchase is an opportunity cost. We should bake that concept into modern social media and content platforms.
It may play out well for YouTube if users in this experiment end up more happy and more engaged with the content they're watching, and therefore ads are more effective. I question whether ads are as effective as they could be when people are just droning on through hours and hours of clickbait and low-quality content-farm material.
In this age of information over-abundance, maybe artificial scarcity can help.