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Is there a name for this cycle? 1. Useful $THING gets mentioned in the news (mindfulness, AI, cryptocurrency, ...) 2. $THING gets hyped into orbit ($THING con
by duncan_bayne 8y ago
Is there a name for this cycle?
1. Useful $THING gets mentioned in the news (mindfulness, AI, cryptocurrency, ...)
2. $THING gets hyped into orbit ($THING consultants, $THING apps, $THING books, $THING as a way of life, ...)
3. We start seeing articles like "$THING has been over-hyped" or "$THING results not replicated".
4. $THING drops out of the limelight, sometimes into a worse position than it started in because of the 'negative' press.
5. A new $THING emerges ...
Edited: not trying to be snarky here (see below for the actual term I was looking for). It's just that this is a pattern I've seen repeated so many times, in tech. and elsewhere.
- jdelaney 8y agoThere's something similar to what you describe called the Hype Cycle - https://en.wikipedia.org/wiki/Hype_cycle https://en.wikipedia.org/wiki/Hype_cycle
- duncan_bayne 8y agoAh, thanks - that's what I meant.
- alex_young 8y agoAlternatively: Six phases of a big project - https://en.wikipedia.org/wiki/Six_phases_of_a_big_project https://en.wikipedia.org/wiki/Six_phases_of_a_big_project
- bamboozled 8y agoIt feels like this is actually a real social phenomenon made more intense by the Internet and social media.
- MaybiusStrip 8y agoMindfulness and meditation have been popular for thousands of years...
- gowld 8y agoThe Silicon Valley /"Business School" mindfulness fad is much more recent, past decade or so.