I've heard it before but never really noticed it. Here's a reference on a page on confusing business jargon (!): https://www.merriam-webster.com/words-at-play/a

I've heard it before but never really noticed it. Here's a reference on a page on confusing business jargon (!): https://www.merriam-webster.com/words-at-play/alternatives-to-confusing-business-jargon/surface https://www.merriam-webster.com/words-at-play/alternatives-t...: "Surface [verb]: To make easily readable or noticeable on a web page or app If you'd rather avoid it: Highlight; showcase; present; display" "It’s easy to see how handy this word is for web developers, page designers, and business strategists, because it efficiently conveys both the goal and the act of making something appear online in a more prominent way. Although its meaning is transparent, it’s still new and specialized vocabulary, and probably will sound odd to most people."