Thank you for your decision. From Milton Glaser’s essay, Ambiguity & Truth: > Let me read you the road to hell, a series of questions that become more difficu

Thank you for your decision. From Milton Glaser’s essay, Ambiguity & Truth: > Let me read you the road to hell, a series of questions that become more difficulty the deeper you go. the first couple are easy, would you— > 1. Design a package to look larger on the shelf? > 2. Do an ad for a slow-moving, boring film to make it seem like a lighthearted comedy? > 3. Design a crest for a new vineyard to suggest that it’s been in business for a long time? > 4. Design a jacket for a book whose sexual content you find personally repellent? > 5. Design an advertising campaign for a company with a history of known discrimination in minority hiring? > 6. Design a package for a cereal aimed at children, which has low nutritional value and high sugar content? > 7. Design a line of t-shirts for a manufacturer who employs child labor? > 8. Design a promotion for a diet product that you know doesn’t work? > 9. Design an ad for a political candidate whose policies you believe would be harmful to the general public? > 10. Design a brochure piece for an SuV that turned over more frequently than average in emergency conditions and caused the death of 150 people? > 11. Design an ad for a product whose continued use might cause the user’s death? > When i gave this test to students between the ages of 21 to 28, i discovered that in a group of 20, 3 or 4 of them were willing to go all the way—that is, participate in advertising a product whose use might cause the user’s death. these were generally idealistic young people as yet seemingly uncorrupted by money or professional life. However, they drew the line at harming their family, friends or neighbors. https://www.miltonglaser.com/files/Essays-Ambiguity-8192.pdf https://www.miltonglaser.com/files/Essays-Ambiguity-8192.pdf