I had thought it was Peiwei as well but Peiwei doesn't serve korean BBQ bimibap (maybe its their newest item and I haven't seen it yet). Everything else in the

I had thought it was Peiwei as well but Peiwei doesn't serve korean BBQ bimibap (maybe its their newest item and I haven't seen it yet). Everything else in the story matched 100% with Peiweis decision making. Peiwei has had some... questionable management choices in my opinion. They revamped their website not once, but twice overhauling it with a new webstack in the last 2-3 years. Everytime its been changed, its gotten significantly worse to order online. They originally had a perfectly fine site built in PHP now its in ASP.net. They had broken functionality on their chile ramen noodles for about 3-6 months which is strange because I reported the issue to corporate and it didn't get fixed. I didn't quite understand their marketing strategy until I read this article. I remember when poke bowls were introduced. Then dandan noodles. Then thai peanut noodles (which was removed). They are trying to do everything, which never works out at the end. Peiwei has a lacking brand identity, they do everything but at an extremely mediocre level. They just.. simply are copying the current trends. Japanese / Korean fusion used to be the hottest trend in this market. Then it shifted towards hawaiin and pokebowls. Now the current hot trend I would say is streetfare food / tapas (taiwan, singapore, and thai). Source: I eat at peiwei maybe once a month for 3+ ish years, personally have met the owner of Panda Express, and consulted with many growing restaurant and national chains as well.