I think of this as one last gasp for Flipkart. After Amazon entered the Indian market and provided not only lower prices in many cases but also quick delivery a

I think of this as one last gasp for Flipkart. After Amazon entered the Indian market and provided not only lower prices in many cases but also quick delivery and decent enough customer care. Whenever I compared Flipkart, Amazon and Paytm on price for certain products in the last few years, I've found Paytm to be the cheapest (after cash back), followed by Amazon and lastly by Flipkart. Amazon has caught up a bit on pricing while Paytm has realized that offering a lot of discounts and making losses is not that good of a business model. India is a highly price sensitive market with almost no loyalty when it comes to online purchases where price comparison is quick(er) to do. Amazon has a lot of money to tire out its competitors to death. While I don't like Amazon for a few different reasons, the writing was on the wall for quite sometime as far as Flipkart was concerned. I'd guess many people would be leaving Flipkart in the next one year and either working for the competition or start a new company to compete with it.