The answer is to shrug, Atlas style. Get off Facebook, stop eating at chain restaurants, stop buying branded clothes at national retailers, so on and so on, an

The answer is to shrug, Atlas style. Get off Facebook, stop eating at chain restaurants, stop buying branded clothes at national retailers, so on and so on, and encourage family and friends to do the same. Think you can’t make a difference? If as white-collar, voting, monied professionals we can’t alter the landscape with our spending habits… then use our entrepreneurial abilities to create businesses that are the antithesis of these trends.