There are plenty of examples of freshly failed companies in the sporting goods space. It's not the optimization so much as the "If we give them 12.5 oz instead

There are plenty of examples of freshly failed companies in the sporting goods space. It's not the optimization so much as the "If we give them 12.5 oz instead of 16 oz, and put it in a shiny box, we won't piss them off enough to stop buying our product!"